OUR PROCESS


Good design starts off with a thorough understanding of what the design is intended to do. Empathising prevents any assumptions that may exist. By defining we get a good idea of what is to be achieved. Now the process of generating ideas comes into play. Here is where we start to think “outside the box”. Rough sketches are made by hand or designed using vector based design software. Once our basic design is in place, we start looking at colours and various other elements. The design will now go into a test phase ensuring compatibility with the desired medium or platform.

  • Empathise – Getting a good idea of what is required
  • Define – Putting together the information gathered.
  • Ideate – Generate ideas based on our definitions.
  • Sketch – Starting with the basics.
  • Colourise – Using psychological colour theories.

OUR PROCESS


Good design starts off with a thorough understanding of what the design is intended to do. Empathising is a way around assumptions that may exist. By defining we get a good idea of what our client is trying to achieve. Now the process of generating ideas comes into play. Here is where we start to think “outside the box”. Rough sketches are made by hand or designed using vector based design software. Once our basic design is in place, we start looking at colours and various other elements. The design will now go into a test phase ensuring compatibility with the desired medium or platform.

  • Empathise – Getting a good idea of what is required from the design./li>
  • Define – Putting together the information gather from the empathise stage.
  • Ideate – Generate ideas based on the definitions we have now defined.
  • Sketch – We start all design in a black and white, ensuring all-round compatibility.
  • Colourise – Using colour theories based on long standing psychology

RESEARCH

Careful research is undertaking to get a feel for our clients needs, as well as the products or services they may have on offer.

SKETCHING

Sketching helps minimise design time, and is a fast process of getting various elements to fit together perfectly.

DESIGN

Here is where we start getting our sketches and ideas into a vector based format, ensuring our design fits anywhere.

IMPLEMENT

Implementing is also where we test our design. ie on light and dark backgrounds, as well as the reverse image of the design.